Gartner predicts that 75% of the highest growth companies will deploy a revenue operations (RevOps) model by 2025. RevOps evolves sales enablement, focusing on revenue generating activities across all customer-facing roles – such as sales, marketing and customer success – rather than simply supporting the individual seller. This shift provides a continuous feedback loop across the buyer journey and empowers businesses with a clear go-to-market (GTM) strategy.
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“Progressive organizations are aligning sales, marketing and customer success technology, data and KPIs to provide an end-to-end view of the revenue generating engine. CEOs and chief sales
officers recognize that functional silos handing off clients from one function to the other, and using different technologies, people and processes, are a barrier to revenue growth.”
Doug Bushee – Senior Director Analyst, Gartner